Mastering the CMA: Data, Adjustments and Pricing Logic

Pricing a property is the most consequential skill a real estate agent has, and it depends on a disciplined, market-based method. A CMA is not a Zestimate printout or an average of three active listings. It’s an analysis built on choosing appropriate comparable sales, logical adjustments, and a clear reason behind every number you put in front of a client.

This course teaches the complete CMA process from the ground up. You’ll learn how to select comparable sales based on genuine similarity rather than price targets, how to make adjustments that reflect what the market is actually telling you, and how to present a price recommendation that holds up under scrutiny — from sellers, from buyers, and from the appraisal.

If you’ve ever second-guessed your pricing, struggled to explain your number to a skeptical seller, or watched a deal fall apart because the CMA didn’t hold up, this course gives you the methodology to get it right.