Pricing a property is the most consequential skill a real estate agent has — and a disciplined method for doing it is rarely taught. A CMA is not a Zestimate printout or an average of three active listings. It’s a market-based analysis that requires the right comparable sales, logical adjustments, and the ability to defend every number you put in front of a client.
This course teaches the complete CMA process from the ground up. You’ll learn how to select comparable sales based on genuine similarity rather than price targets, how to make adjustments that reflect what the market is actually telling you, and how to present a price recommendation that holds up under scrutiny — from sellers, from buyers, and from the appraisal.
If you’ve ever second-guessed your pricing, struggled to explain your number to a skeptical seller, or watched a deal fall apart because the CMA didn’t hold up, this course gives you the methodology to get it right.
What You’ll Learn:
- What a CMA actually is — and what it isn’t
- How to select comparable sales based on market behavior, not convenience
- How to make adjustments that are logical, consistent, and well-supported
- How to use active and pending listings properly without anchoring your price to them
- How to present your pricing recommendation with clarity and confidence
- How to handle sellers who challenge your number with data, not pressure
CE Hours: 3 | Credit Type: Elective | Price: $30
Tammy
